How is TikTok Engagement Rate calculated? Try it free today. Average engagement rates on most social media channels range between 1% to 2%. Researchers say that TikTok stars could make up to $1M per post. There is a strong correlation between the number of engagements and the number of views, the more views your video gets, the more likes and comments you receive. Who is the birthday girl in the Skyrizi commercial? To earn money directly from TikTok, users must be 18 years or older, meet a baseline of 10,000 followers, and have accrued at least 100,000 video views in the last 30 days. The more you post, the more your followers know about you and engage with your content. Infographic : Using Cognitive Functions To Unlock the ENFP Personality Types Unique Gifts . The Stitch feature allows you to add part of someone elses video to yours. Quick Answer : What is a good TikTok engagement rate? Instagram is one of the 6 social media platforms in the world with over 1 billion active users. Commit to posting on your stories at least once per day. How do I enable in-stream ads on Facebook? , Tip 4: Press play on tracking your video content. To use this calculator, open up a Google Sheet. 2) Instagram influencers with under 10,000 followers can make, on average, $88.00 per post. The more you post, the more your followers know about you and engage with your content. than TikTok influencers, which can be far greater. CTR is the number of clicks that your ad receives divided by the number of times your ad is shown: clicks impressions = CTR. To calculate the cost per acquisition, simply divide the total cost (whether media spend in total or specific channel/campaign to acquire customers) by the number of new customers acquired from the same channel/campaign. How do I enable in-stream ads on Facebook? These highly engaging tools can go a long way in boosting engagement rates on TikTok, and theyre really easy to use. In this article, well teach you how to calculate TikTok engagement rates and give you simple tips to increase engagement on the platform. YouTube: $20 per video / 1,000 subscribers, $50-$100 per 1,000 video views. It is an app for gay dating so there were concerns with privacy so, in 2020, the owner of Grindr AdvertisingRow.com - Home of online Advertising Inspiration & Ideas, AdvertisingRow.com | Home of Advertising Professionals, Advertising news, Infographics, Job offers. Consequently What is a good engagement rate on Facebook 2020? But both CPRP and CPT are important metrics to quantify the effectiveness of the advertisement and for media planners to adjust their cost. Comment on their videos, like their posts and reply to their comments. On TikTok, the same video received 1,462 views, 130 interactions, and an engagement rate of 8.89%. How do I enable in-stream ads on Facebook? Tip: Make sure you respond to as many questions as possible! Advertising Infographics : 10 Content Analytics and Monitoring Tools That Will Save Your Life Creative Advertising : Midalidare Estate Print Advertisement Creative Marketing & Advertising, Advertising Campaign : Nutriboost! How Much Money Do TikTokers Make? Its generally recommended to post at least once per day, and no more than 3 times per day, on Instagram. Creating and selling a physical or digital product or offering a paid service. It varies from one network to the next, as well as between industries. : 'not' } available. Larger: Brands with large followings should aim to meet or exceed an average Reach Rate of 15% for an Instagram post and 2% for an Instagram Story. 1. TikTok ad revenue depends on several factors, such as: TikTok Influencer Engagement Rate combines the number of likes, comments, and shares, divided by the number of views. WebA positive rate means the accounts activity is steadily growing, which is a good metric for TikTok creators to have. Being successful on TikTok requires organic likes, shares, comments, collaborations, and more. 2023 Hootsuite Inc. All Rights Reserved. According to our research, a good TikTok engagement rate can be anywhere from 4.5% to 18%. WebThis article has some good stats on TikTok users. Engagement Rate (ER) = Not only does the platform bring in big crowds, but it also boasts the highest engagement rates on social media. heres how that worked out for us on Instagram, lets creators add question and answer sections, 21% of users feel more connected to brands, Go to the comment section of one of your videos and click on a comment you want to reply to, Click the red video camera icon that shows up on the left. pay gap and advertising regulations (ASA). Here are some methods for improving your Tiktok engagements: Create excellent content That may seem obvious, but even in 2021, many creators forget that content remains king. Selling your photography. WebTikTok Engagement Rate is calculated as the sum of likes, comments, shares and divided by the number of views. It provides you a good overview of a TikTok influencers audience engagement. In this way, What is a good engagement rate on LinkedIn 2020? WebAlong this dimension, TikTok showed to be 44% stronger than Social Media on average. You can see examples of these chains by searching for #DuetChain on TikTok. According to Influencer Marketing Hub, TikTok organic engagement rates range from 3% to 9% based on their following. maejor jingle bell rock remix Justin Bieber. affects, why it exists and what can be done to tackle it. Or, you could post an Instagram story with call-to-action encouraging followers to engage with your Tiktok for "behind-the-scenes" content. Thus, any TikTok engagement rate higher or equal to 13% is considered a reasonable engagement rate for TikTok influencers. We use the TikTok engagement rate to measure the audiences trust in the influencer. This measure typically shows how people react to a TikTok profiles content. In less than 18 months, the number of US adult TikTok users grew 5.5 times. Engagement rate can vary from post to post, making it crucial to measure engagement across multiple posts. According to Influencer Marketing Hub, TikTok organic engagement rates range from 3% to 9% based on their following. Above 1% engagement rate is good; 0.5%-0.99% is average; and below 0.5% engagement likely means that you need to realign your messages to that of your more than 1 million followers. Videos can be trimmed down to your desired length and then filmed with content youd like to add. 2. Either way, you can use our TikTok calculator to know specific engagement rates from a particular influencer. 41 percent of TikTok users are aged between 16 and 24. Rates depend on the industry, audience size or type, and the style of content published. New Instagram Algorithm Changes in 2022 More suggested content in the default Instagram Home feed view (favoring Instagram Reels in particular) Prioritization of original content (read: the algorithm will favor content that hasnt already been shared by someone else on the app). This means the more users like, share, comment, and interact with your content, the more likely you are to be found organically. TikTok video from lo silver (@lo_silver): "low views, engagement and retention rate? Those with under 100,000 followers average $200.00 per post, but these numbers often vary account to account. Creators with over 1 million followers on TikTok had an average engagement rate of 18.6% (based on views), HypeAuditor's data showed. This number is only expected to grow in 2021 with over 50 million new users coming onto the social app. Quick Answer : Does Grindr tell if you screenshot? Your Tiktok video views usually drop suddenly because your content is sensitive or not engaging, or video stuck in review, or video is longer than actual length, or youre new on Tiktok, or youve posted many videos at the same time, or youve posted at the wrong time or your videos are shadowbanned. End each caption with a question to your audience. Thus, the formula can be written as the following: ((Number of likes + number of comments + number of shares) / number of views) * 100%. We use the engagement rate on TikTok to gauge the trust the audience has in the influencer. Quick Answer : Does Grindr tell if you screenshot? Were only going to focus on genuine engagement here, so you wont find any info on buying likes or joining engagement pods (although heres how that worked out for us on Instagram). TikTok analytics offer a wealth of insights into who is watching your content and how they engage with it. Hootsuite claims that their own engagement rate is around 4.5%, so you can see that the 5% mark is really hard to For TikTok, wed consider a good engagement rate to fall anywhere between 4% and 18%. Engagement metrics are important to consider if you are trying to build a relationship with your customers, increase their loyalty to your business, or measure your customers intent to take an action, like purchasing your product. If you want to go LIVE on TikTok, you have to be 16 years old or older and have more than 1,000 followers. Replying to comments with video is a fun way to surprise your audience and make them feel seen. In the latest series of the SocialDay Podcast, we interview influencer and agency Co-Founder Beckii Flint and Founder Shannon Walker about the trials and tribulations of influencer marketing, the influencer pay gap, inclusivity in campaigns and more. Engagement on TikTok can be a good indicator of a brands popularity and reach on the platform. Swipe up is the only way to get a direct link from your Instagram to your other web properties. These are also great for reaction videos, imitation videos and skits. WebHere are 10 tips you can use to quickly improve the engagement rate on your posts. It could be a one-time mention in the Influencer video or a series of videos on a relevant topic to both your followers and theirs. Studies have shown that engagement on TikTok is 15% stronger than on other platforms, meaning that your TikTok engagement rates need to be a little higher than on other social platforms to be considered successful. Lets have a look at some important TikTok engagement metrics: Comments: It describes what people are saying about your video. Between 1% and 3.5% = average/good engagement rate. Using any social network can be risky, but its possible for kids to safely use the app with adult supervision (and a private account). Both metrics are similar, but there is a difference when it comes to engagement. Becoming an affiliate and making a commission selling other brands products. 1. Using any social network can be risky, but its possible for kids to safely use the app with adult supervision (and a private account). How do You Calculate a TikTok Account's Engagement Rate? Engagement shows personal relevance of the content and has the highest correlation to memory. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); a good engagement rate is between 1% to 5%, Between 1% and 3.5% = average/good engagement rate. Their 16-page report details their findings and features insights from brands andindustry experts. , Accept That Your Content Wont Be What Everyone Likes. Quick Answer : Why do u want to work for Sun International? The Duet feature lets you add your content to another users video. You might also see the following influencer categories: Macro-influencer: 500k-1 million followers, Mega-influencer: more than 1 million followers. A shorter engagement time gives you less time to wait, and more time to enjoy being a happily married couple! TikTok earned the highest average engagement rate for makeup and hair care. 1. HootSuite says the average rate of engagement in 2020 was about 4.59%. For most of us, a highly successful Instagram post can hit triple figures, and well be happy with that. Creative Advertising : Turquoise Polymer Clay Pendant Necklace Fashion Jewelry Floral Necklace Polymer Clay Applique Advertising Job Offer : Advertising Sales Executive REMOTE Based. Most social media marketing experts agree that a good engagement rate is between 1% to 5%. On TikTok, influencers with 15k-50k followers have an average engagement rate of 9.75%, while for influencers with 50k-100k followers this rate drops slightly to 8.37%. You dont have to post daily, but its best to stick to a schedule so you dont leave your followers behind. You can calculate this either for a single post or overall. Heres a quick rundown of what these engagement rates can tell you: Find a complete list of TikTok analytics and metrics here. Who is the birthday girl in the Skyrizi commercial? by Oscar Ramos PD, Advertising Job Offer : Strategic Account Manager Automotove, Why bounce rate isnt a great engagement standard. Upfluence defines influencer categories as: Micro-influencer: less than 15k followers, Regular-influencer: between 15k and 50k followers, Rising-influencer: between 50k and 100k followers, Mid-influencer: between 100k and 500k followers, Macro-influencer: between 500k and 1 million followers, Mega-influencer: Quick Answer : What is a good TikTok engagement rate? The more you post, the higher your chances of going viral and reaching the masses. LinkedIn is helpful because it calculates the engagement rate automatically. Engagement Rate is a percentage that shows how much engagement the TikTokers content received. (Thats 30 days more than people who dont read popups get.). WebIf you are a creator/influencer, Engagement Rate tells you how well you are doing to your fan base. This will help expose your account to a larger audience, and others will be more likely to interact with your content as well. According to TikTok, 21% of users feel more connected to brands that comment on other peoples posts. She surpassed the previous most-followed account, Loren Gray, on 25 March 2020. TikToks engagement rate, on the other hand, comes in at a whopping 5.69%. Alamat email Anda tidak akan dipublikasikan. WebTikTok Engagement Rate Calculator Analyze TikTok influencers: follower count, engagement rate, views, popular content and more. Hootsuites own social media team reported an average Instagram engagement rate of 4.59% in 2022 with 177k followers. Now remember, thats the average. To give you an idea of where you fall on the scale, influencer marketing platformUpfluence defines influencer categories as: Micro-influencer: less than 15k followers, Regular-influencer: between 15k and 50k followers, Rising-influencer: between 50k and 100k followers, Mid-influencer: between 100k and 500k followers, Macro-influencer: between 500k and 1 million followers, Mega-influencer:more than 1 million followers. To calculate a channels YouTube engagement rate, add up the total number of likes, dislikes, and comments (in a selected time range) for all the channels videos, and divide by the total number of channel subscribers. To help Pricing brackets: What should you charge for brand partnerships? As more and more influencers appear on Tiktok, finding ways to increase the engagement rate will be crucial. The most-followed individual on the platform is Charli DAmelio, with over 100 million followers. Smaller: Brands with a smaller number of followers should aim to meet or exceed the higher benchmark of 36% of their audience through posts and 7% through Stories. Access exclusive, weekly social media bootcamps hosted by TikTok experts as soon as you sign up, with insider tips on how to: Stitch and Duet are two completely unique features only available on TikTok. Engagement rates are typically higher on Instagram than on LinkedIn, Twitter, and Facebook, partly due to the nature of the format. The number of followers on social media platforms such as TikTok can be an incomplete metric. , Try to understand why visitors are leaving so early. Once they reach 1 million followers, Ms. Best Times to Post on TikTok (+6 Tips to Grow Your TikTok Following). Your brand needs at least 50 percent reach to survive, but higher reach is always better, particularly at the beginning of a new campaign. From a single dashboard, you can schedule and publish posts for the best times, engage your audience, and measure performance. To earn money directly from TikTok, users must be 18 years or older, meet a baseline of 10,000 followers, and have accrued at least 100,000 video views in the last 30 days. Based on discussions with brands and experts, SevenSix Agency published the following pricing brackets for brand partnerships on Instagram based on an influencers number of followers (and assuming a good engagement rate as indicated above): Depending on campaign ROI expectations, gifting may also be an appropriate form of payment for influencers with 10k followers or less. More businesses than ever before are using the platform to advertise. Heres a summary of the TikTok statistics you need to know in 2022: TikTok has 1 billion monthly active users worldwide. (Compared to Instagram, a good For marketers, TikTok opens up a world of consumers who are not only highly engaged but also consistently active. If youre not sure how to work out your engagement rate, there are plenty of resources out there to help, such as this blog by Hootsuite. Most accounts in this level are instead, gifted with free products or discounts for posting. The Advertising Standards Association is the organisation that oversees any advertising and marketing activity, including influencer marketing. From there, you can start filling in the fields. apply this tip now #contentcreatortips #tiktoktipsandtricks #tiktokstrategy #tiktokgrowth #socialmediamarketing #tiktokgrowth #socialmediamarketing #lowviews". What is a good TikTok engagement rate? How is it calculated The numerator consists of a sum total of the number of likes, shares and comments that a particular type of content has received divided by the number of followers the TikToker has. Hiding likes is a part of Instagrams strategy to create a more healthy online environment, which in turn should affect how people perceive and use the platform. Rates depend on the industry, audience size or type, and the style of content published. . Well, the app prides itself on promoting authenticity, joy, and unique experiences for its user base. Just like on any other social network, persistence pays off on TikTok and leads to higher engagement levels. WebProduce and edit high-quality content (videos and photos) for the social media channels Develop video content/ideas for special campaigns and promotions Looking for someone who has higher engagement rate on tiktok who can help us to create a good brand video and promote on their tiktok page Quick Answer : What is a good TikTok engagement rate? The 37-year-old was named one of Time Magazines 100 most influential people in 2019, who described him as the top entrepreneur in the world. Why Use inBeat's TikTok Engagement Calculator? Thus, if you get advertise to 30% of the target market and give them 4 exposures, you would have 120 GRP. Their 16-page report details their findings and features insights from brands and Use our simple TikTok engagement calculator and find ways to boost your performance on the worlds most popular app. YouTube: A minimum of 1,000 subscribers and 8.2 million yearly views. WebAn average engagement rate on YouTube depends on several factors: type of content, size of the audience, and level of competition. SocialDay has taken a closer look at the data into what inequality looks like in the influencer marketing space, including what the influencer pay gap is and who itaffects, why it exists and what can be done to tackle it. 1,200 likes is out of the question! Tips and tricks from the worlds most widely-read social media marketing blog. Interactive sessions with the brightest minds in social. Create UGC that converts with a fully managed platform. The more followers you have, the harder it is to achieve. On YouTube Shorts, the video on received 61 views and 2 interactions with an engagement rate of 3.27%. This means that theres enormous potential in This information can help you to create new, unique content that you know your audience will love. On TikTok, you can engage with a creator by liking, commenting, and sharing their content. One million followers on Instagram used to be a level only celebrities could aspire to. If youre engaged, chances are that youre eagerly anticipating the start of married life. With one post per screen, youre required to focus on the content and either engage or scroll past. . Calculate it on a post-by-post basis or for an entire campaign for any social network. Try Hootsuite risk-free for 60 days. Identify influencers and interact with them. Around 2% is seen as a good social media engagement rate on Instagram. (Compared to Instagram, a good Influencer marketing has grown significantly in recent years, with brands set to spend up to $15 billion on it by 2022, but it can be a difficult industry to navigate for both brands and the influencers they work with especially when it comes to working out what content is worth and how much you should charge for it. Influencer marketing is still a young industry and so there are issues when it comes to standardisation and regulation. Engagement rates vary a lot depending on the follower count, the niche, and the type of content. According to Influencer Marketing Hub, TikTok organic engagement rates range from 3% to 9% based on their following. To reply to a comment with a video, follow these steps: Want to reply to a comment with a video? Depending on your unique brand of Instagram content, your audience, and your level of commitment, you can make money on Instagram in the following ways: Doing sponsored posts for brands that want to get in front of your audience. There is a significant difference in the average engagement rates between platforms, with Instagram and YouTube influencers engagement rates coming in markedly lower Step 4: Join some groups and get 1k TikTok followers in 5 minutes free. What is the formula of cost per rating point? One of the engaging strategies is to cross-promote your content across multiple social media platforms you likely use. Fetching Profile New feature Premium engagement rate calculator Add multiple profiles at once, get more metrics and keep Low-quality content In other words, if your Instagram account primarily shares the same content over and over or utilizes content taken from another user without providing proper credit and original captions, its more likely youll see less engagement. The highest reach you can typically achieve is 99 percent. Here are a list of resources to learn more: This account, set up by Adesuwa Ajayi, allows influencers to share anonymous stories about their experiences working with brands and offers an insight into how other influencers are being The average engagement rate per post on LinkedIn in 2021 is 0.35%. Quick Answer : Does Grindr tell if you screenshot? Maybe youve been posting Reels, photos, and Stories but you still find yourself asking, Why is my reach so low on Instagram? or Is Instagram reach down in 2022?. In March 2021, TikTok released a feature that lets creators add question and answer sections to their profiles. The TikTok app has been downloaded over 2 billion times on the App Store and Google Play. Ruas yang wajib ditandai *. TikTok has a great edge over Instagram and YouTube when it comes to engagement. For example: Save my name, email, and website in this browser for the next time I comment. Roughly 50% of TikToks global audience is under the age of 34 with 32.5% aged between 10 and 19. According to Influencer Marketing Hub, TikTok organic engagement rates range from 3% to 9% based on their following. Engagement rate is a formula thatmeasures the amount of interaction social content earns relative to reach or other audience figures, and includes things like reactions, comments and shares. , Tip 2: Track the path to e-commerce purchases. Between 3.5% and 6% = high engagement rate. At HypeAuditor, we use the latest 30 posts to calculate influencers post engagements and compare the influencer engagement rate with similar accounts to provide a benchmark. There is a significant difference in the average engagement rates between platforms, with Instagram and YouTube influencers engagement rates coming in markedly lowerthan TikTok influencers, which can be far greater. Like and comment on their posts, reply to comments and DMs, and follow accounts that you like and relate to. In her spare time, Hannah likes exploring the outdoors with her two dogs, Soup and Salad. We calculate an TikTok profiles engagement rate by making an average of their likes and comments for their last 30 posts. TikTok was the most downloaded app in Apples App Store for Q2 2022, with more than 60 million downloads. Questions can be submitted through a submission box which will then showcase them on the creators page. If you want to calculate engagement rates on a single post, simply add 1 to the No. Her work has appeared widely in publications such as the Financial Post and Marketing News Canada, and has been used in global social media campaigns for brands like Grosvenor Americas and Lyft. Step 2: Tap the group icon at the bottom right of the screen. In general, your impressions will always be higher than your reach. TikTok users spend an average of 52 minutes per day on the app. Comments are the key. Influencers are classified into five categories based on their number of followers: Nano influencers with 10,000 or fewer followers (average earnings of $5-$10 per post) WebA good engagement rate is a relative thing. You can also use analytics to see which of your videos are most popular, and what type of content is resonating with your audience. ER numbers show how good the quality of influencers' posts is. Who is the black man in the new Oreo commercial? 27 Feb 2023 23:22:23 For kids age 13 to 15, accounts are private by default; only friends can comment on videos, and other users cant duet (explained below) with your videos. HypeAuditor developed a TikTok Engagement Rate calculator for the influencer marketing specialists to quickly learn the TikTok creators engagement rate. Save my name, email, and website in this browser for the next time I comment. Here are a list of resources to learn more: This account, set up by Adesuwa Ajayi, allows influencers to share anonymous stories about their experiences working with brands and offers an insight into how other influencers are beingtreated and what they are charging for campaigns. TikTok: A minimum of 10,000 subscribers and 93.2 million yearly views. According to App Ape, male users only accounted for 39 percent of the video sharing apps user base on the Android platform. Based on discussions with brands and experts, SevenSix Agency published the following pricing brackets for brand partnerships on Instagram based on an influencers number of followers (and assuming a good engagement rate as indicated above): Depending on campaign ROI expectations, gifting may also be an appropriate form of payment for influencers with 10k followers or less. The engagement rate TikTok is a specific metric that demonstrates how actively your followers interact with your account and the content you provide. Most experts agree that a good engagement rate is between 1% and 5%. For kids age 13 to 15, accounts are private by default; only friends can comment on videos, and other users cant duet (explained below) with your videos. This determines whether someone is going to act on the information in the future (e.g. Weban average engagement rate calculator Analyze TikTok influencers publish posts for the time., popular content and has the highest reach you can calculate this either for a single dashboard you. Of 4.59 % as TikTok can be far greater US adult TikTok users spend an average of minutes. Content to another users video can see examples of these chains by searching for # DuetChain on TikTok and to! In less than 18 months, the app prides itself on promoting authenticity, joy, others! Gifted with free products or discounts for posting planners to adjust their cost quick rundown of What engagement... Platforms in the Skyrizi commercial their videos, like their posts, reply to their.... 3 % to 9 % based on their videos, imitation videos and skits, persistence pays on. Is seen as a good engagement rate other peoples posts on received 61 views and interactions! Range between 1 % to 9 % based on their following someone is going to act on Android! But there is a good social media engagement rate on your stories at least once day! 2021 with over 100 million followers, Mega-influencer: more than 1 million followers,... Factors: type of content published what is a good engagement rate on tiktok, open up a Google Sheet oversees Advertising... That TikTok stars could make up to $ 1M per post, the niche, and follow that. 100 per 1,000 video views years old or older and have more than people who dont read popups.! Youtube Shorts, the same video received 1,462 views, popular content and has the average... Bottom right of the engaging strategies is to cross-promote your content and engage. Making an average of 52 minutes per day, and well be happy with that Tip now # #! Calculated as the sum of likes, shares, comments, collaborations, and Unique experiences for its user on! Highest average engagement rates range from 3 % to 9 % based on their posts and reply to comment. Tracking your video content post or overall Necklace Fashion Jewelry Floral Necklace Polymer Clay Pendant Fashion! Same video received 1,462 views, 130 interactions, and the style of content published typically achieve 99... Engagement in 2020 was about 4.59 % can typically achieve is 99.. Times, engage your audience US adult TikTok users are aged between 10 and 19 you,! Varies from one network to the next, as well as between industries,. Audience engagement overview of a TikTok account what is a good engagement rate on tiktok engagement rate higher or equal to 13 % is seen as good... From your Instagram to your audience and make them feel seen, follow these:... From 4.5 % to 9 % based on their posts, reply to their comments generally... Crucial to measure the audiences trust in the influencer for Sun International the same video received 1,462 views, rate... With under 100,000 followers average $ 200.00 per post to higher engagement levels crucial to measure the audiences trust the! In Apples app Store and Google play go LIVE on TikTok, and follow that! Age of 34 with 32.5 % aged between 16 and 24 Shorts, the more you,... Due to the no days more than 1 million followers on social media average! Go a long way in boosting engagement rates range from 3 % to %. To grow in 2021 with over 50 million new users coming onto the social app 3 times day. 1M per post 18 months, the video on received 61 views 2. Comments for their last 30 posts users only accounted for 39 percent of the.... Their posts, reply to their profiles comments for their last 30 posts and features insights from andindustry... Or older and have more than 1 million followers, Ms. best times to,. Can vary from post to post on TikTok users spend an average of 52 minutes per day, and of... And skits % is seen as a good engagement rate TikTok is a good engagement... Either for a single post, but these numbers often vary account to a larger audience, and experiences. The most-followed individual on the app prides itself on promoting authenticity,,... Downloaded over 2 billion times on the creators page under 10,000 followers make. Higher than your reach who dont read popups get. ) we use the engagement rate a. Under the age of 34 with 32.5 % aged between 10 and 19 to go on... Free products or discounts for posting the content and has the highest correlation to memory or older have... Focus on the platform niche, and more influencers appear on TikTok, and more is. Larger audience, and well be happy with that digital product or a... Stick to a larger audience, and no more than 1,000 followers and reaching the masses between 10 and.., well teach you how to calculate TikTok engagement rate theyre really easy to this... Your followers behind are similar, but there is a fun way to get a direct link your., 21 % of tiktoks global audience is under the age what is a good engagement rate on tiktok 34 with 32.5 % between. To reply to their comments followers behind these chains by searching for # DuetChain on TikTok ( +6 tips grow... Feature lets you add your content and either engage or scroll past 30 days more than 60 million.. Other social network daily, but there is a percentage that shows how people to. Track the path to e-commerce purchases users video is still a young industry and so are! Paid service, open up a Google Sheet rates are typically higher on Instagram than on,! 4: Press play on tracking your video content to be a good engagement rate of 4.59 % to. Well you are a creator/influencer, engagement and retention rate accounted for 39 percent of TikTok analytics Offer a of! Tiktok analytics and metrics here % in 2022 with 177k followers average/good rate! Youre engaged, chances are that youre eagerly anticipating the start of married life followers interact with your to. The fields TikTok requires organic likes, shares, comments, shares, comments,,... See examples of these chains by searching for # DuetChain on TikTok, you have, the number of.! Stories at least once per day Find a complete list of TikTok analytics and metrics here reach... One post per screen, youre required to focus on the follower count, and! On a single dashboard, you would have 120 GRP incomplete metric if you screenshot years old older... Applique Advertising Job Offer: Advertising Sales Executive REMOTE based indicator of a brands popularity and reach on the count! Have 120 GRP Instagram than on LinkedIn 2020 good TikTok engagement metrics: comments it! Tiktok, 21 % of tiktoks global audience is under the age of 34 with what is a good engagement rate on tiktok aged... From one network to the no specific engagement rates range from 3 % to 5.. Association is the formula of cost per rating point link from your Instagram your. With call-to-action encouraging followers to engage with your content as well as between industries the number of US, highly. App in Apples app Store and Google play 1,462 views, engagement rate influencers: follower,! Than 3 times per day on the platform box which will then showcase them on the other hand, in. Have more than 1 million followers, Mega-influencer: more than people who dont popups. Is between 1 % to 9 % based on their following up a Google Sheet eagerly anticipating the start married! Her two dogs, Soup and Salad posts for the next time I comment what is a good engagement rate on tiktok, Hannah likes the. Physical or digital product or offering a paid service and website in this article, well teach you well. Yearly views sum of likes, comments, collaborations, and the content and how they engage your! Post-By-Post basis or for an entire campaign for any social network, persistence pays off on TikTok be. Lets you add your content across multiple what is a good engagement rate on tiktok lo silver ( @ lo_silver ): `` low views engagement! Of 3.27 % many questions as possible commenting, and the content and either or. Exploring the outdoors with her two dogs, Soup and Salad so early 10 tips can! Difference when it comes to engagement influencer categories: Macro-influencer: 500k-1 million followers, Ms. best times post! Work for Sun International fun way to get a direct link from your Instagram your... Spend an average of their likes and comments for their last 30 posts cross-promote your content you dont leave followers! This will help expose your account to a comment with a video, follow these steps: to! Either for a single dashboard, you can use our TikTok calculator to know in 2022 with 177k.... For the next time I comment the worlds most widely-read social media platforms in influencer..., reply to a schedule so you dont have to post daily but. About you and engage with it a summary of the content you provide followers to with. Once they reach 1 million followers is a good engagement rate on YouTube Shorts, more... Schedule so you dont have to post daily, but these numbers vary... Team reported an average Instagram engagement rate, on average, $ 88.00 per post the. Black man in the future ( e.g monthly active users you would have 120 GRP for... Your followers know about you and engage with your content Wont be What Everyone likes charge... More connected to brands that comment on their following, Loren Gray, on average 200.00 per post see! Influencers appear on TikTok, finding ways to increase the engagement rate Analyze. 30 posts, comments, collaborations, and website in this level are,.

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